Visual communication is the means of communicating by utilizing various visual aids. This can include photographs, television advertisements, posters, brochures, and many others. The goal is to effectively communicate a message that elicits a response from the viewer – whether it is to convince someone to buy something, join a group, or provide information. In its simplest interpretation, visual communication uses art to convey messaging.
Visual communication schools teach students how to utilize visual stimuli. Core courses will teach you how to develop concepts and how to understand communication theory. You may also learn specific technical skills for creating media, such as Web design.
You will learn the basics of design, including the fundamentals of color, drawing concepts, illustration, and photography. The core courses will give you a well-rounded view of the field of visual communications. With a broad base, you can then better choose your area of specialization.
Many of visual communication schools offer an associate’s or two-year degree, with option to continue on to a bachelor’s degree. You can even get an advanced degree such as a Master’s in Visual Communication. Each degree offers more opportunities for employment and salary in the field post- graduation. However, for many the associate’s degree provides enough instruction to be employable. The rest you can be learned on the job and with real life experience.
The curriculum of visual communication schools is usually a combination of instruction in the classroom, studio work, and internships. These internships can provide contacts that you may utilize after graduation for references or possible job opportunities. By the time you graduate, you will have a complete portfolio that you can use to show potential employers.
You can find jobs in different sectors, including television, print, and website communications. Your area of interest will determine where you will focus your concentration. You will find numerous career opportunities for after graduation, these include:
• Art Director
• Visual Artist
• Graphic Designer
• Web Designer
While advertising is the most obvious choice for using your degree, you can also work in interior, publication, and industrial design. All of those jobs will require the ability to be creative, an eye for detail, and the ability to solve problems. If you can demonstrate these skills, you will be successful in your career pursuits.
You will have the choice of whether you want to work in a small company, a large firm, or do freelance work. The job rate is expected to grow in the next few years, but competition will remain fierce as more people pursue this area, so education and experience will be important factors in differentiating yourself.
If you are interested in the design aspect of communications, this area may be the right choice for you. With the right education, you can pursue many avenues. Since this career is constantly changing, you will always be challenged in whatever role you play. Consider study at visual communication schools for an exciting, rewarding, fast-paced career.