What to look for in a top advertising program

Top advertising programs pave the way to success: what to look for when applying.

Advertising is an integral part of today’s society; it is effectively the channel via which companies communicate their product to customers.  In earning a place with a top advertising program the student is essentially paving his/her way to a successful career in an exciting, fast-paced industry.

Top advertising programs look to develop both a candidate’s creativity and commercial acumen. There is no one ‘type’ of student suited to a career in advertising, and the top programs make a point of developing team-playing skills because of the wide ranging skill-set necessary to the job. The best advertising programs will offer the students a chance to work in a ‘real-life’ situation – for a client – in order to a) develop the acquired skills, but also b) to ensure the students are confronted with ‘real-life’ business problems. Once the candidate has completed the classroom element of the course, the top programs will offer guidance on an individual’s next steps. These institutions recognise that support is as important after completion, as it is in the duration.

Are you motivated, hard-working, ambitious? A top advertising program is your next step. A student serious about a career in advertising should really be looking to earn a place with one of the top programs, but it is often a confusing process and potential candidates are unsure of what to look for in such a program. Most importantly, the institution must be up-to-date; advertising is changing everyday and unless the school can offer real-time advertising know-how, the candidate is unlikely to flourish in their chosen career. It should encourage the candidate to be both creative and business-minded, with an understanding that both are necessary to succeed in this industry. The program should encourage team projects, allowing the student to develop presentation, written and creative skills in the safe environment of the classroom. Feedback should be offered on all work completed in the classroom; constructive criticism ensures the student recognises their strengths and weaknesses, and furthermore gives them the opportunity to improve under the guidance of experts from the field.

A good program will also ensure that the candidate has the opportunity to network and begin the connection-making process early on. If the student is able to make contacts whilst on the program, he or she stands a greater chance of success upon completion. Other areas that the student may want to consider are computer skills; software that will make he/she stand out from his/her colleagues. The top programs have these extra-curricular activities available to the students, and tutors actively encourage the attendance of such activities.

A career in advertising offers such variety: for example a managerial role in sales, PR, or marketing. Market research and product development are other positions available to the student. The list of possible careers is extensive and with a qualification from a top advertising program under the graduate’s belt, the world of advertising is an exciting one. Advertising is a dynamic industry, and with the top advertising programs on board, it’s looking set to reach new dizzy heights.

Did you know:

According to US News and World Reports the following are the top 2010 National Schools offering Art majors

1.      Yale University – New Haven, CT
2.      University of Chicago – Chicago, IL
3.      Northwestern University – Evanston, IL
4.      Brown University – Providence, RI
5.      Rice University – Houston, TX

If you are interested in Top Advertising Programs, you may also be interested in finding more information on Top Art Management Programs, Top Web Design Programs, Top Photography Programs and Top Animation Programs. Feel free to browse these art school profiles and securely submit your information to request information.


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