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Digital Media Design and Production

Associate's

The Digital Media Design and Production program prepares students for entry-level employment in new media design and production. Target jobs include web designer, visual designer, print production specialist, and media developer; these positions are typically found in advertising agencies, new media/web development firms, the creative departments of larger organizations, and independent contractor positions serving these businesses.

To prepare for a career in digital media design and production, Madison Media Institute students are grounded in design principles covering layout, color, and typography. Students put these principles to work using a suite of industry-standard software applications, including Adobe PhotoShop®, Adobe Illustrator®, Adobe Flash®, Adobe Dreamweaver®, Final Cut Pro®, Adobe InDesign® and Macintosh® and Windows® operating systems. For production work, students use a variety of hardware, including web servers, digital cameras, light kits, scanners, and color printers.

In addition to these skills, the Digital Design program introduces students to non technical aspects of the digital media business and breaking trends in the industry.

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Media Systems Technology

Associate's

Madison Media Institute's Media Systems Technology (MST) program prepares students for entry-level employment in the audio-visual and media systems fields. Target jobs include residential electronics installation technician, home theatre installer, audio-visual technician, low-voltage field service technician, low-voltage installer. These positions are typically found within low-voltage integration companies (sellers and installers of security systems, fire alarms, intercomm systems, home networks, and audio-visual systems), business communication (voice+data) infrastructure resellers, high-end consumer electronics retailers, and cable/media companies. Trade associations for MST professionals include InfoComm, the National Systems Contractors Association (NSCA), the Custom Electronic Design and Installation Association (CEDIA), and the Electronic Systems Professional Alliance (ESPA).

To prepare for a career in media systems technology, MMI students are grounded in principles of electricity and electronics, and the application of low-voltage electronics to residential and commercial applications. Students acquire the basics of media systems design, especially as it relates to sound and video systems. They learn to install low-voltage cabling and wireless networking systems; to connect components ranging from LCD projectors to audio components to networking infrastructure. Students work with a variety of tools and hardware, including digital multi-testers, cable testers, reflectometers, cabling, switches, connector blocks, racks, and servers. Importantly, students are trained in on-the-job safety.

In addition to these skills, the MST program introduces students to non-technical aspects of the media systems business, and breaking trends in the industry.

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Recording and Music Technology

Associate's

The objective of the Recording and Music Technology program is for students to acquire skills and competencies necessary for entry-level positions in the recording engineering and music/sound production fields. Graduates of this program are qualified for entry-level employment as studio assistants, sound reinforcement technicians, music sales associates, and self-employed music producers or artists.

The Recording and Music Technology program equips students with the tools and techniques used to record, mix and produce music and sound in a professional setting. Students become proficient in the use of mixers, multitrack recorders, digital recorders, synthesizers, computer sequencing software, samplers, synchronizers, microphones and sound-processing equipment. Students also learn basic musical concepts, studio procedures, basic studio maintenance, and troubleshooting techniques. The program also trains students in the fundamentals of the music business.

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Video and Motion Graphics

Associate's

The Video and Motion Graphics program prepares students for entry-level employment in digital video production (as editors, camera operators, and production assistants); in 3D animation and special effects (as 3D designers, 3D modelers, texture artists, and 3D animators); and as freelance new media developers.

To prepare for these jobs, students enrolled in the Video and Motion Graphics program learn to use industry-standard software applications such as Avid®, Final Cut Pro®, DVD Studio Pro®, LightWave®, Adobe PhotoShop®, Adobe Illustrator®, Adobe Flash®, Adobe Dreamweaver®, and Macintosh® and Windows® operating systems. For production work, students learn to use a variety of hardware, including light kits, digital video cameras, scanners, and color printers.

In addition to these skills, the Video and Motion Graphics program introduces students to non technical aspects of the media business and breaking trends in the motion graphics and video industries.

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