Video Production


Video production, also known as videography, is the process of creating video by capturing moving images and creating a unique story through live production and post-production techniques. At its simplest, video production is writing, shooting, and editing a video. The steps parallel those involved with filmmaking, however images are recorded electronically on videotape, hard disk, or solid-state storage. Video production is involved in the presentation of television programs and commercials, corporate and event videos, and even weddings and special-interest home videos. Video production can take many different forms, from simple one-camera shoots with a handheld consumer camcorders, or a single-camera set-up with a professional videographer. The addition of one or more sound engineers, multiple cameras with either a production truck or a studio set up, and an entire production crew will increase the potential for more complicated video productions. Large-scale set-ups can include the use of production companies with set construction and a range of support personnel. Shooting styles include using tripods for lock-down shots, hand-held footage to produce a less-fined look, incorporating techniques such as Dutch angle, whip pan and whip zoon, shooting on a jib that moves to various heights, and shooting with a Steadicam to ensure smooth movement as the camera operator moves through areas to incorporate cinematic techniques.

Writing is a big part of video production. Without a script, nothing may be shot. Scriptwriting falls into the area of pre-production, or visualizing what the video shoot will encompass. Video production often begins with answering questions such as what, when, and where you will shoot, what type of style will be used and what viewers should see and feel when the production is complete. Developing a production schedule is crucial to the success of a video shoot. Pre-production considerations include music selection, which can actually help visualize a video shoot and get producers to start thinking about a style of shooting to match. Adding unique elements such as time-lapse, stop-motion, aerial shots, and animation can introduce a wow factor, while a shot list is important in the overall scheme of things. Budgets, distribution plans, and marketing campaigns are also part of pre-production planning. Creation of a script outline makes writing the actual script easier for programs like documentaries. Television sitcoms and similar programs will have scriptwriters.

With all the information in hand, the fun part for most video producers begins when the shooting starts. Several points should be considered when shooting out in the field. Videographers need to remain consistency and not change shooting styles as this can confuse viewers. Shots should vary amongst wide, medium, and tight. A variety of shots from which to choose is useful during the final editing process. Tripods or other mounted stabilizers should be used whenever possible to avoid shaky video. Once shooting has finished, editing finishes the job and tells the story. B-roll, or supporting footage, will be used to convey moods and feelings that spoken words cannot. One of the most difficult aspects of video editing is separating oneself from the artistic portion of video shots. Although particular shots may be aesthetically beautiful, if they don’t fit the script and the purpose of the program, they will need to be edited out of the final product. Most productions employ separate camera people and video editors to avoid artistic conflict.

Thinking of finding the perfect film or television program? See our School Sorter below to find top art schools for film and video. Find more information on film, video, and television degrees, majors, and more with our Related Articles below our School Sorter. Find Your Art School makes it easy to discover degrees, majors, and art schools that match your educational goals. Start making informed decisions about your future using the free educational resources on FYAS!

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Animation | Architecture | CAD, Drafting | Game Design | Performing Arts | Visual Effects | Web Design & New Media
Two-year school
Douglas, AZ
4739
Public
Advertising | Animation | Architecture | Arts Management | Audio Production | CAD, Drafting | Film, Video, TV | Graphic Design | Interior Design | Performing Arts | Visual Effects | Web Design & New Media
Two-year school
Glendale, AZ
20154
Public
Advertising | Animation | Architecture | Arts Management | Audio Production | CAD, Drafting | Fashion Design, Marketing, Merchandising | Graphic Design | Interior Design | Performing Arts | Visual Effects | Web Design & New Media
Two-year school
Mesa, AZ
25960
City
Public
Animation | CAD, Drafting | Game Design | Graphic Design | Visual Effects | Web Design & New Media
Four-year school
Tucson, AZ
494
Suburb
Animation | CAD, Drafting | Game Design | Graphic Design | Visual Effects | Web Design & New Media
Four-year school
Tempe, AZ
840
Animation | Photography | Visual Effects | Web Design & New Media
Two-year school
Holbrook, AZ
4636
Public
Advertising | Animation | Architecture | Arts Management | Audio Production | CAD, Drafting | Fashion Design, Marketing, Merchandising | Graphic Design | Interior Design | Performing Arts | Photography | Visual Effects | Web Design & New Media
Two-year school
Phoenix, AZ
12164
City
Public
Animation | Architecture | CAD, Drafting | Film, Video, TV | Game Design | Graphic Design | Performing Arts | Visual Effects | Web Design & New Media
Two-year school
Tucson, AZ
35880
City
Public
Architecture | Arts Management | Audio Production | CAD, Drafting | Film, Video, TV | Graphic Design | Interior Design | Performing Arts | Web Design & New Media
Two-year school
Scottsdale, AZ
10923
Public
Advertising | Audio Production | Film, Video, TV | Graphic Design | Illustration | Performing Arts | Photography | Web Design & New Media
Four-year school
Siloam Springs, AR
2073
Private
Advertising | Audio Production | CAD, Drafting | Film, Video, TV | Web Design & New Media
Two-year school
Camden, AR
2007
Public
Animation | CAD, Drafting | Game Design | Graphic Design | Visual Effects | Web Design & New Media
Four-year school
Rancho Cordova, CA
731
Animation | Architecture | Fashion Design, Marketing, Merchandising | Graphic Design | Interior Design | Visual Effects | Web Design & New Media
Four-year school
Los Angeles, CA
75
City
Advertising | Animation | Audio Production | Fashion Design, Marketing, Merchandising | Fine Art, Drawing, Painting | Graphic Design | Illustration | Interior Design | Performing Arts | Photography | Visual Effects | Web Design & New Media
Two-year school
Sacramento, CA
35413
Suburb
Public
Animation | Architecture | Arts Management | Fashion Design, Marketing, Merchandising | Fine Art, Drawing, Painting | Game Design | Graphic Design | Illustration | Interior Design | Photography | Visual Effects | Web Design & New Media
Four-year school
Oakland, CA
1828
City
Private
Film, Video, TV | Performing Arts | Photography | Web Design & New Media
Four-year school
Santa Cruz, CA
16775
Public
Animation | Game Design | Performing Arts | Visual Effects | Web Design & New Media
Two-year school
Ridgecrest, CA
6342
Public
Advertising | Animation | Architecture | Audio Production | CAD, Drafting | Fashion Design, Marketing, Merchandising | Film, Video, TV | Fine Art, Drawing, Painting | Game Design | Graphic Design | Illustration | Interior Design | Performing Arts | Photography | Visual Effects | Web Design & New Media
Two-year school
Rancho Cucamonga, CA
21399
Suburb
Public
Animation | Graphic Design | Performing Arts | Visual Effects | Web Design & New Media
Two-year school
Fountain Valley, CA
11231
Public
Architecture | Audio Production | Film, Video, TV | Graphic Design | Photography | Web Design & New Media
Two-year school
Compton, CA
6691
Public
Advertising | Architecture | Audio Production | CAD, Drafting | Film, Video, TV | Graphic Design | Performing Arts | Photography | Web Design & New Media
Two-year school
Sacramento, CA
15946
City
Public
Animation | Game Design | Performing Arts | Visual Effects | Web Design & New Media
Two-year school
Yucaipa, CA
6380
Public
Architecture | Audio Production | Fashion Design, Marketing, Merchandising | Film, Video, TV | Graphic Design | Performing Arts | Photography | Web Design & New Media
Two-year school
Torrance, CA
27237
Suburb
Public
Animation | Audio Production | Film, Video, TV | Game Design | Graphic Design | Performing Arts | Photography | Visual Effects | Web Design & New Media
Two-year school
Los Altos Hills, CA
18293
Suburb
Public
Advertising | Architecture | Audio Production | Fashion Design, Marketing, Merchandising | Film, Video, TV | Graphic Design | Performing Arts | Photography | Web Design & New Media
Two-year school
Fresno, CA
25511
City
Public
Advertising | Animation | Architecture | Audio Production | CAD, Drafting | Film, Video, TV | Fine Art, Drawing, Painting | Game Design | Graphic Design | Performing Arts | Photography | Visual Effects | Web Design & New Media
Two-year school
Glendale, CA
16781
Public
Animation | Audio Production | Film, Video, TV | Fine Art, Drawing, Painting | Game Design | Illustration | Performing Arts | Photography | Visual Effects | Web Design & New Media
Two-year school
El Cajon, CA
20335
Suburb
Public
Animation | Architecture | CAD, Drafting | Fine Art, Drawing, Painting | Game Design | Performing Arts | Photography | Visual Effects | Web Design & New Media
Two-year school
Salinas, CA
10451
Public
Animation | CAD, Drafting | Graphic Design | Performing Arts | Photography | Visual Effects | Web Design & New Media
Two-year school
Irvine, CA
13294
Public
Animation | CAD, Drafting | Game Design | Graphic Design | Visual Effects | Web Design & New Media
Four-year school
San Diego, CA
1430
City
Animation | CAD, Drafting | Game Design | Graphic Design | Visual Effects | Web Design & New Media
Four-year school
San Dimas, CA
1030
Suburb
Advertising | Animation | Fashion Design, Marketing, Merchandising | Game Design | Graphic Design | Interior Design | Visual Effects | Web Design & New Media
Four-year school
San Diego, CA
2040
City
Film, Video, TV | Performing Arts | Photography | Web Design & New Media
Two-year school
South Lake Tahoe, CA
3206
Public
Advertising | Animation | Fashion Design, Marketing, Merchandising | Game Design | Graphic Design | Interior Design | Visual Effects | Web Design & New Media
Four-year school
San Francisco, CA
1462
City
Advertising | Animation | Architecture | Audio Production | Fashion Design, Marketing, Merchandising | Film, Video, TV | Game Design | Graphic Design | Interior Design | Performing Arts | Photography | Visual Effects | Web Design & New Media
Two-year school
Walnut, CA
29935
Suburb
Public
Animation | Audio Production | Film, Video, TV | Game Design | Graphic Design | Performing Arts | Photography | Visual Effects | Web Design & New Media
Two-year school
San Jacinto, CA
17583
Public
Animation | Audio Production | Film, Video, TV | Fine Art, Drawing, Painting | Game Design | Graphic Design | Illustration | Interior Design | Performing Arts | Visual Effects | Web Design & New Media
Two-year school
Fremont, CA
11695
Public
Advertising | Animation | Audio Production | Film, Video, TV | Fine Art, Drawing, Painting | Game Design | Illustration | Visual Effects | Web Design & New Media
Two-year school
Oxnard, CA
8642
Public
Advertising | Animation | Architecture | Audio Production | CAD, Drafting | Fashion Design, Marketing, Merchandising | Film, Video, TV | Fine Art, Drawing, Painting | Game Design | Graphic Design | Illustration | Interior Design | Performing Arts | Photography | Visual Effects | Web Design & New Media
Two-year school
San Marcos, CA
27442
Public
Animation | Film, Video, TV | Game Design | Graphic Design | Photography | Visual Effects | Web Design & New Media
Four-year school
San Diego, CA
293
City
Animation | Architecture | CAD, Drafting | Graphic Design | Interior Design | Visual Effects | Web Design & New Media
Four-year school
Torrance, CA
724
City
Advertising | Animation | Architecture | Audio Production | CAD, Drafting | Fashion Design, Marketing, Merchandising | Film, Video, TV | Game Design | Graphic Design | Performing Arts | Photography | Visual Effects | Web Design & New Media
Two-year school
Santa Ana, CA
31073
City
Public
Advertising | Audio Production | Fashion Design, Marketing, Merchandising | Film, Video, TV | Graphic Design | Performing Arts | Photography | Web Design & New Media
Two-year school
Sacramento, CA
27171
City
Public
Animation | Architecture | Audio Production | Fashion Design, Marketing, Merchandising | Film, Video, TV | Graphic Design | Interior Design | Performing Arts | Photography | Visual Effects | Web Design & New Media
Two-year school
Mission Viejo, CA
23260
Suburb
Public
Animation | Architecture | Fashion Design, Marketing, Merchandising | Fine Art, Drawing, Painting | Game Design | Graphic Design | Illustration | Interior Design | Landscape Architecture | Performing Arts | Visual Effects | Web Design & New Media
Two-year school
San Diego, CA
23211
City
Public
Animation | Game Design | Graphic Design | Performing Arts | Photography | Visual Effects | Web Design & New Media
Two-year school
San Jose, CA
12364
City
Public
Advertising | Animation | Architecture | Audio Production | Film, Video, TV | Fine Art, Drawing, Painting | Graphic Design | Illustration | Photography | Visual Effects | Web Design & New Media
Two-year school
San Mateo, CA
11310
Public
Animation | Architecture | CAD, Drafting | Fashion Design, Marketing, Merchandising | Game Design | Graphic Design | Interior Design | Visual Effects | Web Design & New Media
Four-year school
Los Angeles, CA
3968
City
Animation | Architecture | Fashion Design, Marketing, Merchandising | Fine Art, Drawing, Painting | Game Design | Graphic Design | Illustration | Interior Design | Performing Arts | Photography | Visual Effects | Web Design & New Media
Two-year school
Santa Rosa, CA
25877
Public
Animation | Architecture | CAD, Drafting | Fashion Design, Marketing, Merchandising | Film, Video, TV | Game Design | Graphic Design | Performing Arts | Photography | Visual Effects | Web Design & New Media
Two-year school
Rocklin, CA
20688
Suburb
Public