Product Design


Product design is the process by which new, innovative products are created and marketed to businesses and consumers. Most product designers do not work on previously released products, although some industrial designers will work to improve an existing product’s form and function. Product design is all about creating something new, something the consumer public has not seen before. A product designer must see a project through from conception to delivery of the final product. Combining arts, science, and technology, product designers enjoy an ever-evolving creative role as consumer needs shift and available technologies continue to change and improve.

Although creativity and progressive thinking are critical skills for any product designer, the ability to follow specific design and development processes are equally important. Product design involves analyzing the client or consumer need, identifying a solution to the given problem, provide a design concept, create product prototypes, and evaluate the overall quality, form, and function of the product. If approved, the product then moves to mass production and becomes available to the consumer public. If prototypes are not approved, product designers must identify any quality issues, functional issues, or design issues and create an improved product.

Product designers must be aware of the consumer public. Not all product design is limited to the conception and production of new prototypes; product designers must consider their consumer audience. Product designers must anticipate how products can be used, abused, and potentially used. Understanding consumer trends can lead to a greater variety of cutting-edge technologies in the marketplace. Consider all the items and appliances you have in your home. All of these products have been made possible through product design in one form or another. It all starts with a need and a creative idea, followed up with research, design, and the creation of prototypes. Once the product has been tested, approved, and modified, it is ready to hit the market. Every new product must first originate as an idea. Product design ensures that these ideas become viable, three-dimensional reality.

Today, product design relies on the use of computer design technologies to create product prototypes. Product designers must be well versed in the latest drafting and modeling software in order to create detailed designs for potential products, which can then be shared and discussed with a design team or with clients. Traditional drafting and drawing skills may also be used during the initial concept phase.

Most product designers hold advanced degrees in graphic design, commercial design, or industrial design. If you are interested in learning more about design degrees or finding top design schools, see our School Sorter and related links below.

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Advertising | Animation | Architecture | Arts Management | Audio Production | CAD, Drafting | Fashion Design, Marketing, Merchandising | Graphic Design | Interior Design | Performing Arts | Photography | Visual Effects | Web Design & New Media
Two-year school
Phoenix, AZ
12164
City
Public
Advertising | Animation | Architecture | Audio Production | CAD, Drafting | Fashion Design, Marketing, Merchandising | Film, Video, TV | Fine Art, Drawing, Painting | Game Design | Graphic Design | Illustration | Interior Design | Performing Arts | Photography | Visual Effects | Web Design & New Media
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Rancho Cucamonga, CA
21399
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Advertising | Animation | Architecture | Audio Production | CAD, Drafting | Film, Video, TV | Fine Art, Drawing, Painting | Game Design | Graphic Design | Performing Arts | Photography | Visual Effects | Web Design & New Media
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Glendale, CA
16781
Public
Advertising | Animation | Architecture | Audio Production | Fashion Design, Marketing, Merchandising | Film, Video, TV | Game Design | Graphic Design | Interior Design | Performing Arts | Photography | Visual Effects | Web Design & New Media
Two-year school
Walnut, CA
29935
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Public
Advertising | Animation | Architecture | Audio Production | CAD, Drafting | Fashion Design, Marketing, Merchandising | Film, Video, TV | Fine Art, Drawing, Painting | Game Design | Graphic Design | Illustration | Interior Design | Performing Arts | Photography | Visual Effects | Web Design & New Media
Two-year school
San Marcos, CA
27442
Public
Advertising | Animation | Architecture | Audio Production | CAD, Drafting | Fashion Design, Marketing, Merchandising | Film, Video, TV | Game Design | Graphic Design | Performing Arts | Photography | Visual Effects | Web Design & New Media
Two-year school
Santa Ana, CA
31073
City
Public
Advertising | Animation | Architecture | Arts Management | Audio Production | Film, Video, TV | Fine Art, Drawing, Painting | Game Design | Graphic Design | Landscape Architecture | Performing Arts | Photography | Visual Effects | Web Design & New Media
Four-year school
Los Angeles, CA
34824
City
Private
Advertising | Animation | Architecture | Fashion Design, Marketing, Merchandising | Film, Video, TV | Game Design | Graphic Design | Interior Design | Landscape Architecture | Performing Arts | Photography | Visual Effects | Web Design & New Media
Two-year school
Saratoga, CA
12893
Suburb
Public
Advertising | Animation | Architecture | Arts Management | Audio Production | Fashion Design, Marketing, Merchandising | Film, Video, TV | Fine Art, Drawing, Painting | Game Design | Graphic Design | Illustration | Interior Design | Performing Arts | Photography | Visual Effects | Web Design & New Media
Four-year school
Savannah, GA
9906
Private
Advertising | Animation | Architecture | Arts Management | Audio Production | Fashion Design, Marketing, Merchandising | Film, Video, TV | Game Design | Interior Design | Landscape Architecture | Performing Arts | Visual Effects | Web Design & New Media
Four-year school
Moscow, ID
11957
Public
Advertising | Animation | Arts Management | Audio Production | Fashion Design, Marketing, Merchandising | Film, Video, TV | Fine Art, Drawing, Painting | Game Design | Graphic Design | Illustration | Interior Design | Performing Arts | Photography | Visual Effects | Web Design & New Media
Four-year school
Chicago, IL
12127
City
Private
Advertising | Animation | Architecture | Audio Production | CAD, Drafting | Fashion Design, Marketing, Merchandising | Film, Video, TV | Game Design | Graphic Design | Interior Design | Photography | Visual Effects | Web Design & New Media
Two-year school
Glen Ellyn, IL
27083
Suburb
Public
Animation | Architecture | Arts Management | Audio Production | CAD, Drafting | Fashion Design, Marketing, Merchandising | Film, Video, TV | Game Design | Graphic Design | Illustration | Interior Design | Performing Arts | Photography | Visual Effects | Web Design & New Media
Two-year school
Lansing, MI
21123
Public
Animation | Architecture | Arts Management | Fashion Design, Marketing, Merchandising | Film, Video, TV | Fine Art, Drawing, Painting | Game Design | Graphic Design | Illustration | Interior Design | Landscape Architecture | Photography | Visual Effects | Web Design & New Media
Four-year school
Brooklyn, NY
4707
City
Private
Advertising | Animation | CAD, Drafting | Film, Video, TV | Fine Art, Drawing, Painting | Game Design | Graphic Design | Illustration | Interior Design | Performing Arts | Photography | Visual Effects | Web Design & New Media
Four-year school
Rochester, NY
15445
Suburb
Private
Advertising | Animation | Architecture | Audio Production | CAD, Drafting | Fashion Design, Marketing, Merchandising | Film, Video, TV | Game Design | Graphic Design | Interior Design | Performing Arts | Photography | Visual Effects | Web Design & New Media
Two-year school
Milwaukee, WI
20215
City
Public
Advertising | Animation | Architecture | Audio Production | CAD, Drafting | Fashion Design, Marketing, Merchandising | Film, Video, TV | Fine Art, Drawing, Painting | Graphic Design | Illustration | Interior Design | Performing Arts | Photography | Visual Effects
Two-year school
Long Beach, CA
27894
City
Public
Advertising | Animation | Architecture | Arts Management | Audio Production | CAD, Drafting | Film, Video, TV | Fine Art, Drawing, Painting | Game Design | Graphic Design | Illustration | Interior Design | Photography | Visual Effects
Four-year school
Big Rapids, MI
13865
Public