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Fashion Design & Merchandising

By Emily Thompson, Editor

The fashion industry was born of the new age. Color, material and textile change from time to time, making the fashion industry extremely versatile. Fashion is often described as the popular and most common trends in clothing, cosmetics, and overall style. Coupled with design, it is not only about sewing clothes and making shoes; it is more of crafting and setting trends. It is creating style with one's own hands. This forms the primary foundation of the fashion industry. Merchandising refers to any activity and practice contributing to the sales of any product. It is the practice of putting products on sale and display in such a way that they appear enticing to the consumer and are readily available to them. The products are arranged in a physical or online market where prospective consumers may access them. Merchandising is set apart from mere advertising because it is very precise. Its precision lies in the planning and presentation of sales to the right and specific market at the right time, season and place. By understanding merchandising, we are able to calculate its relevance to fashion design.

In the 18th century, fashion was credited to anonymous seamstresses and dressmakers until a man named Charles Frederick Worth set up the famous 'maison de coutuer' (fashion house) in Paris and became known as the first fashion designer. He was so successful that he was able to set trends and dictate what the customers would wear. Through Worth, fashion design was born. The fashion design trend grew on women in the 1900s so deeply, that they would not dress without the assistance of a third party. Over the centuries, fashion design has evolved into an explosive industry seeing the emergence of a myriad fashion trends, from the corsets in the 1900s to the Calvin Klein jeans worn today. It has seen a plethora of celebrated fashion designers such as Coco Chanel, Michael Kors, and fashion houses such as Gucci gain relevance in the world. From the times of Worth, the fashion design industry became a force to reckon with and it has never looked back since then.

The fashion industry is one of the most lucrative and attractive in the modern market. Fashion design is more in demand now than ever. Equipped with the vast and adequate knowledge of textiles and materials, one can comfortably dive into the inviting world of fashion design. Professionals in this industry can work on their own or in groups. Sometimes they work for fashion houses and other established designers. They can also work on their own capacity under their own name. While a designer creates, the aim is often to mass produce fashion trends and market them in multiple outlets. Due to the competition in the fashion industry, and its versatility, the need for fashion merchandising is recognized. The convergence of merchandising and fashion design forms one of the most important relationships in the industry. It is where business and style form an alliance. This convergence is based on the simple fact that as much as knowledge of textiles and colors is important, business skills and market techniques are also necessary in order to survive in the brutal field of fashion design.

Merchandising plays the role of connecting consumers to fashion items and various products from designers. For fashion merchandising, it is essential that fashion items and designs are available to the consumers in massive quantities. Buying, selling and promoting fashion items and designs becomes part of the fashion merchandising process. Fashion design merchandising involves analyzing changing trends, sales, costs of production and many other factors. This provides designers and manufacturers with information on which product and fashion trends to focus on. The fashion designer creates the clothes and the fashion merchandiser brings the design to the consumers with his sales expertise. This relationship is so important that it is no wonder that many fashion schools and fashion jobs marry these two concepts. Without this relationship a fashion designer’s work might just end up being irrelevant.

See our school sorter below for a list of top fashion design and fashion merchandising schools. Below the School Sorter you'll find links to related fashion design, merchandising, and marketing articles.





Search & Browse Art Schools Offering a Program in Fashion Design, Marketing, Merchandising



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University of Rhode Island Advertising | Fashion Design, Marketing, Merchandising | Film, Video, TV | Landscape Architecture | Performing Arts Four-year school Kingston, RI 16389 Suburb Public
South Dakota State University Arts Management | Fashion Design, Marketing, Merchandising | Graphic Design | Interior Design | Performing Arts Four-year school Brookings, SD 12376 Town/Rural Public
Auburn University Advertising | Architecture | Audio Production | Fashion Design, Marketing, Merchandising | Film, Video, TV | Graphic Design | Interior Design | Landscape Architecture | Performing Arts Four-year school Auburn, AL 24602 City Public
Salt Lake Community College Animation | Architecture | CAD, Drafting | Fashion Design, Marketing, Merchandising | Film, Video, TV | Game Design | Graphic Design | Interior Design | Photography | Visual Effects | Web Design & New Media Two-year school Salt Lake City, UT 34966 Suburb Public
Lawson State Community College - Birmingham Campus Advertising | Audio Production | Fashion Design, Marketing, Merchandising | Film, Video, TV Two-year school Birmingham, AL 4353 City Public
O'More College of Design Advertising | Fashion Design, Marketing, Merchandising | Interior Design Four-year school Franklin, TN 182 City Private
EDP College of Puerto Rico Inc - San Juan Fashion Design, Marketing, Merchandising | Graphic Design Four-year school San Juan, PR 1026 City Private
Washington State University Architecture | Fashion Design, Marketing, Merchandising | Interior Design | Landscape Architecture | Performing Arts | Web Design & New Media Four-year school Pullman, WA 26101 Town/Rural Public
International Academy of Design and Technology - Sacramento Fashion Design, Marketing, Merchandising | Graphic Design | Interior Design Four-year school Sacramento, CA 576 Town/Rural Private
The Art Institute of Indianapolis Animation | Fashion Design, Marketing, Merchandising | Game Design | Graphic Design | Interior Design | Photography | Visual Effects | Web Design & New Media Four-year school Indianapolis, IN 1057 City Private
University of North Texas Architecture | Audio Production | Fashion Design, Marketing, Merchandising | Film, Video, TV | Graphic Design | Interior Design | Performing Arts | Web Design & New Media Four-year school Denton, TX 35003 City Public
Marymount University Fashion Design, Marketing, Merchandising | Graphic Design | Interior Design Four-year school Arlington, VA 3480 City Private
Meredith College Fashion Design, Marketing, Merchandising | Graphic Design | Interior Design | Performing Arts Four-year school Raleigh, NC 2262 City Private
The New England Institute of Art Advertising | Animation | Audio Production | Fashion Design, Marketing, Merchandising | Film, Video, TV | Game Design | Graphic Design | Interior Design | Photography | Visual Effects | Web Design & New Media Four-year school Brookline, MA 1614 Suburb Private
Brenau University Arts Management | Fashion Design, Marketing, Merchandising | Graphic Design | Interior Design | Performing Arts Four-year school Gainesville, GA 2760 City Private
Northeast Mississippi Community College Fashion Design, Marketing, Merchandising | Fine Art, Drawing, Painting | Interior Design | Performing Arts | Photography | Web Design & New Media Two-year school Booneville, MS 3633 Town/Rural Public
Wood Tobe - Coburn School Fashion Design, Marketing, Merchandising | Graphic Design Two-year school New York, NY 592 City Private
Mississippi College Advertising | Fashion Design, Marketing, Merchandising | Graphic Design | Interior Design | Performing Arts Four-year school Clinton, MS 4796 Suburb Private
Ashland University Advertising | Audio Production | Fashion Design, Marketing, Merchandising | Film, Video, TV | Graphic Design | Performing Arts Four-year school Ashland, OH 6300 Town/Rural Private
Indiana University - Bloomington Arts Management | Audio Production | Fashion Design, Marketing, Merchandising | Interior Design | Performing Arts Four-year school Bloomington, IN 42347 City Public
Sanford - Brown College - Hazelwood Fashion Design, Marketing, Merchandising Two-year school Hazelwood, MO 929 Suburb Private
Ohio State University - Main Campus Architecture | Arts Management | Fashion Design, Marketing, Merchandising | Film, Video, TV | Graphic Design | Interior Design | Landscape Architecture | Performing Arts Four-year school Columbus, OH 55014 City Public
California College of the Arts Animation | Architecture | Arts Management | Fashion Design, Marketing, Merchandising | Fine Art, Drawing, Painting | Game Design | Graphic Design | Illustration | Interior Design | Photography | Visual Effects | Web Design & New Media Four-year school Oakland, CA 1828 City Private
University of Missouri - Columbia Fashion Design, Marketing, Merchandising | Performing Arts Four-year school Columbia, MO 31237 City Public
Bridgerland Applied Technology College CAD, Drafting | Fashion Design, Marketing, Merchandising | Interior Design | Web Design & New Media Two-year school Logan, UT 882 City Public
The University of Texas at Austin Advertising | Architecture | Arts Management | Audio Production | Fashion Design, Marketing, Merchandising | Film, Video, TV | Graphic Design | Interior Design | Landscape Architecture | Performing Arts Four-year school Austin, TX 50995 City Public
Sam Houston State University Advertising | Animation | Architecture | Audio Production | Fashion Design, Marketing, Merchandising | Film, Video, TV | Game Design | Interior Design | Performing Arts | Photography | Visual Effects Four-year school Huntsville, TX 16772 Town/Rural Public
The Art Institute of California - San Francisco Advertising | Animation | Fashion Design, Marketing, Merchandising | Game Design | Graphic Design | Interior Design | Visual Effects | Web Design & New Media Four-year school San Francisco, CA 1462 City Private
Southern New Hampshire University Advertising | Fashion Design, Marketing, Merchandising | Graphic Design | Web Design & New Media Four-year school Manchester, NH 7119 Suburb Private
Minnesota State Community and Technical College Advertising | Architecture | CAD, Drafting | Fashion Design, Marketing, Merchandising Two-year school Fergus Falls, MN 6732 Town/Rural Public
Northwood University - Texas Advertising | Fashion Design, Marketing, Merchandising Four-year school Cedar Hill, TX 930 Town/Rural Private
Lincoln College of New England - Southington Fashion Design, Marketing, Merchandising Four-year school Southington, CT 779 Town/Rural Private
Harcum College Fashion Design, Marketing, Merchandising | Interior Design Two-year school Bryn Mawr, PA 1154 Suburb Private
Olivet Nazarene University Fashion Design, Marketing, Merchandising | Landscape Architecture | Performing Arts Four-year school Bourbonnais, IL 4666 Suburb Private
Grand Rapids Community College Advertising | Architecture | Audio Production | CAD, Drafting | Fashion Design, Marketing, Merchandising | Interior Design | Performing Arts | Photography | Web Design & New Media Two-year school Grand Rapids, MI 16944 City Public
Michigan State University Advertising | Audio Production | Fashion Design, Marketing, Merchandising | Film, Video, TV | Interior Design | Landscape Architecture | Performing Arts | Web Design & New Media Four-year school East Lansing, MI 47071 Town/Rural Public
Antelope Valley College Animation | Audio Production | Fashion Design, Marketing, Merchandising | Film, Video, TV | Game Design | Graphic Design | Interior Design | Photography | Visual Effects Two-year school Lancaster, CA 15705 Suburb Public
International Academy of Design and Technology - Seattle Fashion Design, Marketing, Merchandising | Graphic Design | Interior Design Four-year school Seattle, WA 482 Town/Rural Private
The Art Institute of California - Hollywood Animation | Fashion Design, Marketing, Merchandising | Game Design | Graphic Design | Interior Design | Visual Effects | Web Design & New Media Four-year school North Hollywood, CA 1256 City Private
East Carolina University Fashion Design, Marketing, Merchandising | Interior Design | Performing Arts Four-year school Greenville, NC 27654 City Public
Eastern Michigan University Advertising | Animation | Arts Management | CAD, Drafting | Fashion Design, Marketing, Merchandising | Film, Video, TV | Game Design | Interior Design | Performing Arts | Visual Effects Four-year school Ypsilanti, MI 22893 Suburb Public
The Art Institute of California - San Diego Advertising | Animation | Fashion Design, Marketing, Merchandising | Game Design | Graphic Design | Interior Design | Visual Effects | Web Design & New Media Four-year school San Diego, CA 2040 City Private
The Art Institute of Tennessee - Nashville Animation | Audio Production | Fashion Design, Marketing, Merchandising | Film, Video, TV | Game Design | Graphic Design | Interior Design | Photography | Visual Effects | Web Design & New Media Four-year school Nashville, TN 717 City Private
University of Georgia Advertising | Arts Management | Audio Production | Fashion Design, Marketing, Merchandising | Film, Video, TV | Landscape Architecture | Performing Arts Four-year school Athens, GA 34885 City Public
Westwood College - Chicago Loop Animation | Architecture | CAD, Drafting | Fashion Design, Marketing, Merchandising | Game Design | Graphic Design | Interior Design | Visual Effects | Web Design & New Media Four-year school Chicago, IL 885 City Private
International Academy of Design and Technology - Tampa Animation | Audio Production | Fashion Design, Marketing, Merchandising | Film, Video, TV | Game Design | Graphic Design | Interior Design | Photography | Visual Effects | Web Design & New Media Four-year school Tampa, FL 1460 Suburb Private
Kent State University at Kent Advertising | Architecture | Audio Production | Fashion Design, Marketing, Merchandising | Film, Video, TV | Fine Art, Drawing, Painting | Interior Design | Performing Arts | Photography Four-year school Kent, OH 25127 Suburb Public
Johnson & Wales University - Florida Fashion Design, Marketing, Merchandising Four-year school North Miami, FL 2033 Suburb Private
University of Louisiana - Lafayette Advertising | Architecture | Fashion Design, Marketing, Merchandising | Interior Design | Performing Arts Four-year school Lafayette, LA 16361 City Public
Ursuline College Advertising | Fashion Design, Marketing, Merchandising | Graphic Design | Interior Design Four-year school Pepper Pike, OH 1515 Suburb Private



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