Studying Fashion Design Marketing/Merchandising
The world of fashion is a rapidly-changing environment and as such there are plenty of different degree programs you could pursue in the field.
Fashion Design Marketing/Merchandising is just one of them. When it comes to the success of a fashion line it is not only the vision of the designer that helps carry the brand to victory but also the marketing that goes into it.
Though you may want to be a fashion designer, knowing about the marketing aspect of your collections can help you create pieces that are at once visually stimulating and sellable. Knowing both sides of the industry can help you to achieve the goals that you have set for yourself.
Marketing/merchandising is an important part of any successful campaign be it in fashion or in grocery store goods. Having a degree in both design and marketing/merchandising can make it incredibly easy for new graduates to get work after graduation.
Having a set of skills that not only entails the creative but also the business-oriented side of fashion can make you a valuable asset to any company. There are tons of jobs out there that deal specifically in Fashion Design Marketing/Merchandising, so many that have experience in this field can end up working for major fashion houses, magazines and other publications, or even public relations teams for designers.
This is a highly-lucrative field for any designer and well worth considering if you are working to break into the world of professional fashion.