Several schools in the Phoenix, Arizona area are getting smart, offering their students degrees in the wildly lucrative field of advertising.
The United States is currently in the middle of a cultural shift. This generation enjoys a lifestyle centered on multi-media. Statistics show that children are spending upwards of five hours a week playing video games. Young adults are spending an average of three hours a day online. Families are buying their groceries online, reading books online and even paying their bills online! Cable companies are expanding, offering their viewers hundreds of channels to choose from. Employers are advertising and even hiring via cable and internet ads. Schools are using media, the internet and cutting-edge technology to teach their students.
In this multi-media driven, technology savvy generation, the need for companies that can provide engaging and creative advertising campaigns is at an all-time high.
For example: online forums for video gamers like Game Maker Phoenix, XS Gaming and G4 TV are exceedingly popular with teenaged boys. Each page of such forums is saturated with advertising from pop-up gaming club invitations to advertisements for post-high school education!
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In order to meet the rising demand for trained professionals in this exploding field, schools like the Art Institute and the University of Phoenix are offering Bachelor of Arts degrees in Advertising. Once completed, students will be qualified for most entry level jobs in the field.
The Bachelor of Arts degree program focuses on both the marketing and creative aspects of the field. This way, students will be educated and equipped for work in jobs across the spectrum, from positions in advertising agencies to positions in media production companies.
Schools like the University of Phoenix offer online courses toward their degrees, whereas schools such as the Art Institute offer primarily on-campus courses. Enrollment in either school provides students with a program which introduces them to cutting-edge technology, razor sharp instruction, and access to other “creatives” in the field of advertising. Who knows? That student who sat next to you in class or who posted regularly on your class discussion site could be the next CEO of Pixar! Connections with the right people are of the utmost importance in any field, advertising is no exception. Schools that can provide many such connections should be sought out by enrolling students.
Many schools offering degrees in advertising are popping up across the globe, from San Francisco to Amsterdam. However, the cost of living in Phoenix is substantially less than in other large cities. Attending an advertising school in the Phoenix, Arizona branches of these popular schools makes the prospect of paying for your education as well as living expenses a bit less daunting.
Also, schools like the Art Institute and the University of Phoenix have branches in many metropolitan areas which are known for their cutting-edge ad agencies and multi-media production companies. This makes relocating to such “hot spots” after graduation a very real possibility, as most advertising agencies and muti-media companies will be accustomed to hiring applicants with degrees from the local branches of these schools.
Phoenix, Arizona got wise to the current demand for degrees in the field of advertising. You would be wise to check out their programs, and enroll in the one that best suites your schooling needs.